SPF Records - The Key to Email Marketing Success
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DM Pulse
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By DM Pulse
Published on 08/26/2008
Are you managing email promotional campaigns without an SPF (Sender Policy Framework) record in place? If so, you could be losing thousands of emails to spam and bulk mail filters, diminishing your results and hurting your bottom line. But SPF is an easy, one-time fix that can give your message a potential VIP pass into your customers' inbox.