Battling the Spam Button
http://cdemails.com/articles/5862/1/Battling-the-Spam-Button/Page1.html
DM Pulse
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By DM Pulse
Published on 07/4/2009
Nothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” It truly is a cold, hard world.