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From the Trenches - E-mail to Twitter Magic
http://cdemails.com/articles/5864/1/From-the-Trenches---E-mail-to-Twitter-Magic-/Page1.html
eM+C Magazine
eM+C is a bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.

eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.

The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.

 
By eM+C Magazine
Published on 06/30/2009
 
by Jeanniey Mullen - I have to admit, I used to be skeptical of Twitter. I also didn't see the integration between Twitter and Facebook with e-mail. But then I started to realize these channels could be very useful to extend the reach of my e-mail programs: We placed links to our e-mails on the social networking sites. And guess what? We saw a great lift in response.