Solving Open Rate Mysteries
http://cdemails.com/articles/5898/1/Solving-Open-Rate-Mysteries-/Page1.html
Constant Contact
Constant Contact®, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. By Constant Contact
Published on 07/8/2009
by Martin Lieberman - When people are first introduced to email marketing, they are thrilled to find that they can get detailed reporting that tells them who is (or isn't) opening their emails and what they're clicking on. But then they take a look at the open rate report and it brings up more questions than it answers.