Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials
http://cdemails.com/articles/5982/1/Does-Your-Email-Need-a-Frequency-Adjustment-Ways-to-Tune-the-Dials/Page1.html
Marketing Profs
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Published on 07/21/2009
by Karen Talavera - What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential.