5 Ways to Measure Social and E-mail Marketing Together
http://cdemails.com/articles/5983/1/5-Ways-to-Measure-Social-and-E-mail-Marketing-Together-/Page1.html
eM+C Magazine
eM+C is a bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.
The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.
By eM+C Magazine
Published on 07/21/2009
By Stephanie Miller - If a social marketing tactic can't be measured, does it still have value? The answer is, “Yes, in concept, but no in the harsh reality of today’s marketing budgets.” That’s why it’s smart to track your social marketing in the context of other online channels like e-mail, which can be easily measured and is already highly valued.